About Us

We are glad you want to learn more about us! Founded in 1993, Celebrate Excellence began as “Successories of Texas” in a kiosk in North Star Mall in San Antonio, Texas. In 1994, the business was relocated within the mall into a permanent in-line store. In 1995, we began a mail order business which continues today. An internet web-site was launched in 1998 under the domain name www.mo2vate.com. Successories expanded and relocated into a larger facility housing a showroom and production area in 2003. That same year, we began manufacturing awards and plaques. To assist our armed forces customers, www.4sergeants.com was launched in 2005 and a line of military awards, challenge coins and products for First Sergeants was created. Our latest expansion is the addition of a promotional products division. In October of 2008, we again expanded and relocated to a 3170 sq ft showroom/manufacturing facility located at 2130 Jackson-Keller Rd. Our armed forces Challenge Coin Design center is located within our showroom.

In 2013, after 20 years as a franchisee of Successories, our company began a new chapter — we changed our name to Celebrate Excellence. We feel the new name better emphasizes our core competencies — we provide products that help you celebrate excellence within your team or organization. 


Brian Posten

Owner, Celebrate Excellence 

Brian Posten started his military career in December 1988 when he entered Air Force Basic Military Training at Lackland AFB, Texas.  He served as a member of the Security Forces for four years before performing duties in a Special Duty assignment as a Facility Manager.  During his service he was selected to attend Army Sniper School in 1998 where he was the only Air Force member of five to complete the course successfully.  

He possesses exceptionally diverse leadership skills and his background includes a myriad of assignments to include Non-Commissioned Officer in Charge (NCOIC) of Arms and Equipment, NCOIC of Investigations and NCOIC of Training. He has held several officer positions on Top III, First Sergeant Councils and Air Force Sergeant Association.

Mr. Posten was also fortunate enough to conduct a sniper demonstration for Steve Erwin, The Crocodile Hunter, lead a security detail to Moscow Russia, and perform duties as Superintendent of Investigations after the horrific 9/11 attacks.  After performing duties as a member of Security Forces, Mr. Posten served as a First Sergeant for the next eight years when he finally decided to retire as First Sergeant for HQ Air Force Personnel Center at Randolph AFB. He was honorably discharged as a Senior Master Sergeant after 23 years of service in 2011.

In 2012, Mr. Posten was hired as the Business Development Officer (BDO) for Air Force Federal Credit Union (AFFCU) and was tasked with building partnerships, membership growth, and community relations.  He held that position until June of 2018, when he purchased Celebrate Excellence – after being a satisfied customer for 14 years.

Mr. Posten has also served as Chair of the Ambassadors for The Chamber (Schertz, Cibolo, Selma) of Commerce, member of the Military Affairs Committee for the Greater San Antonio Chamber of Commerce, Co-Chairman of Honor Flight San Antonio and leads and or participates in numerous other committees within the community.

Mr. Posten was born in Henderson, Nevada and graduated from Valhalla High School in 1987. Most importantly, Mr.  Posten is married to his wonderful wife and has three children as well as two grandchildren.

Accredited by the Better Business Bureau – A+ rating, Award and Recognition Association member, member of the Promotional Products International Association and preferred vendor for the San Antonio Convention and Visitors Bureau, Angie’s List “All A” rated company, Air Force Sergeants Association, official sponsor Air National Guard ELS, official sponsor Sponsor: 37 TRW, 502 ABW – Joint Base San Antonio, Fisher House, 59 MDW, Lackland AFB First Sergeants Council. Member Greater San Antonio Chamber of Commerce.