Challenge Coins are created on behalf of organizations, such as a military installation, or individuals in leadership. They’re typically awarded to those who go above and beyond in their duties, as well as traded during significant events. The creation of Challenge Coins is a practice that began in the United States military. As service members retire and enter the civilian workforce, they brought the tradition with them. Likewise, when veterans transition into new careers, they retain the values that were impressed upon them by their time in the military (such as loyalty, duty, respect, honor, integrity, and responsibility).
Challenge coins represent that same set of values. The coins are also collectible, customizable and trendy! It’s no wonder that as companies and corporations hire veterans, they have also picked up the practice of minting custom Challenge Coins. While corporate Challenge Coins can be used in a similar fashion to military Challenge Coins, such as for commendation, they’re also created for a wider breadth of reasons. The formation of teams or groups within a company is a great occasion to mint coins, as a show of camaraderie, and to promote the team’s goal or mission statement. The construction of new buildings and facilities can also be celebrated with Challenge Coins, as well as the start of projects and initiatives.
Challenge Coins are make great advertising, as compared to a business card or a flyer, they’re much more likely to be kept and shown off. Many different kinds of companies have found great success with Challenge Coins. Construction companies have derived a lot of value by using coins to represent new construction projects. Refineries, technology firms, and manufacturers have gotten a great deal of use out of Challenge Coins for internal and external promotion. Local small businesses can also greatly benefit from using Challenge Coins as special event items, or fundraising material.
There is a lot of room for creativity when designing corporate Challenge Coins. While dignified coins imprinted with the logo of the business are common, others use pop culture references or jokes to create engaging, memorable coins. Other businesses incorporate designs related to their products or the services they offer. For example, a tech company coin shaped like a cassette tape, a disk, or inscribed with the texture of a circuit board. Restaurants and bars will also get a lot of mileage out of a Challenge Coin shaped like a menu item, and the same goes for food companies. Giving your coin a quirky, striking design that is emblematic of the function of your business is an amazing way to infuse your coin with personality!
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What is a Challenge Coin? Chances are, if you’re affiliated with the military in some capacity, you’ve seen them before; […]