Attention Shirts needing First Sergeant coins!  Celebrate Excellence, formerly Successories of Texas, is proud to provide First Sergeant coins to the First Sergeant Academy and to Shirts and Shirt Councils around the world.  We specialize in providing stock and custom First Sergeant coins.   Celebrate Excellence provides challenge coins, medals and awards to the USAF, ANG and the AFRC.

First Sergeant coin_Diamond platedWe carry six (6) stock First Sergeant coins — all of which we provide to the FSA at Maxwell-Gunter AFB, AL.  You can purchase these coins for yourself in small quantities or for your Shirt Council.  If you order quantities over 100 — discounts are available.  We can also customize our stock coins for you or your Council if you purchase 100+ coins.  Our stock First Sergeant coins are available online.

We can also work with your First Sergeant Council in designing a completely unique coin to recognize your top Airmen.  The die charges are free for all orders over 100 coins.

Celebrate Excellence is the highest rated challenge coin company in the nation.  We are the only challenge coin company to have earned and maintain an A+ rating from the Better Business Bureau.  We have more 5 star ratings from Google than any other coin company in the nation.  We have an “ALL A” rating from Angie’s List.

And over 200 testimonials from our armed forces customers who all agree — Celebrate Excellence is the place to go for coins!

We are partners with our Armed Forces.  Celebrate Excellence is a  national sponsor of the Air Force Sergeants Association –  – and the Airman of the Year awards for the Air Force Reserve Command  ( and the Airman of the Year awards for the Air National Guard (  We also served as a major sponsor of the First Sergeant Monument at Maxwell-Gunter.

First Sergeant Academy_Commandant coins

We have designed, manufactured and donate coins presented to each new state and wing Command Chief at the Air National Guard Command Chief’s Orientation Classes, held at JBSA – Lackland.

We also manufactured the FSA Commandant’s coins.

We are more than an internet coin company!  We have a 1700 sq ft showroom with coin design center located at the intersection of Jackson-Keller and Loop 410 in Military City USA – San Antonio, TX.  We have our own in-house design staff and specialized Military customer service representatives.

We would be happy to provide you with a free no-obligation quote.

Or enjoy this brief video on designing coins for your Shirt Council — and scroll down to watch our tribute to First Sergeants – “I am a First Sergeant”.  Enjoy!